Savannah Waterfront Association Announces New Brand, New Staff
Savannah Waterfront Association announced today a major rebranding of the Association and the area of downtown north of Bay Street as “Savannah’s Waterfront” to highlight the destination to residents and visitors.
Ansley Williams, President of Savannah’s Waterfront and CEO of Live Oak Restaurant Group with four restaurants on River Street stated “The new brand helps us better market the collective businesses along the waterfront as an attraction not to be missed during your visit to Savannah. With new developments on both east and west ends and on Hutchinson Island, the timing was right for us to re-evaluate our image.”
Formed in 1973, the Association’s purposes are to preserve and maintain the historic character of the waterfront area; to maintain and improve its scenic nature and appearance; to promote and stimulate public interest in the waterfront area and to promote cooperation and mutual assistance among all interested parties.
With the goal of developing a brand that is less association-centric and more focused on the sites, food & drink, shops, tours and lodging along the waterfront, the brand features a new website savannahswaterfront.com. The website is complete with an interactive map of all the things to see and do along the waterfront year-round, details on the association’s signature events as well as information on getting to the area by car or by foot.
“There’s always a reason to come down to Savannah’s Waterfront” said Julie Ford Musselman, new Executive Director of the Association. A fifth generation Savannahian whose ancestors arrived in the U.S. from Ireland onto River Street, Julie has deep ties to the city. Previously she served as Executive Director of the Georgia Association of Convention & Visitors Bureaus for 12 years and has run her own event planning company, Hostess City Celebrations, for the last 20 years. “I’m delighted to work with the property owners, restaurateurs and merchants to promote this area as a clean, safe, fun environment with activities enjoyed by all.”
For more information about Savannah’s Waterfront please visit savannahswaterfront.com, email us at hello@savannahswaterfront.com or call 912-234-0295.